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Benetton's unique Italian production centre is giant
galvanized duplex steel structure

The new Benetton production centre in Treviso, Italy,
employs a unique stayed, cable guyed structure to create
an unencumbered space totalling over 36,000 square metres.
All structural steel elements are hot dip galvanized
together with a special galvanizing treatment of the
external steel cladding to create a fabric-like herringbone
pattern.
The latest addition to a unique multibuilding complex
which forms the jeans and tops production, robotised
automatic warehousing and administration centre for the
Benetton fashion house in Treviso, Italy is a giant clear
span, galvanized steel structure with a total floor area
of over 36,000 square metres.
The Benetton building is configured as a central tunnel
measuring 39 by 175 metres where raw materials and goods
to be made up are received and handled, with two side
manufacturing areas each measuring 85 metres by 175 metres
with a 9 metre ceiling height, free of any constraint
from columns, pillars, partitions or supporting walls.
Designed by Italian architects Afra and Tobia Scarpa,
the building features a stayed cable bridge type structure
to provide maximum adaptability of the indoor space with
the large unencumbered areas designed to provide greater
control, efficiency and an unrestricted production flow
of garments.
It is believed that this is the first time that construction
of this type has been used for a factory type building,
although it is a common technique for bridge and large
sporting arena construction. The building has a central
anchor structure comprising a reinforced concrete core
to which the seven pairs of 25 metre high steel pylons
are anchored.
Attached to the central pylons are steel trusses or lattice
girders which are supported by steel wire guy ropes of
54mm diameter. The ends of the trusses at 84.5 metres rest
on reinforced concrete walls.
This guyed structure repeated seven times forms the
general skeleton of the building from which the roofing
and external curtain panels are fixed. Duplex top coats
were used where colour was required. All steel structural
elements are hot dip galvanized to ensure long life and
a maintenance free structure.
The architects also chose to clad the exterior walls
in a special ribbed steel profile which has also been
hot dip galvanized. The galvanizing technique chosen
was to hold each sheet by a different corner as they
were placed in the galvanizing bath. The zinc as it crystallised
has created a unique herringbone pattern as an architectural
feature which reflects the texture of the fabrics on
which the Benetton business is founded.
Despite its size and complexity, construction of the
building was completed in eight months by a team of specialist
contractors whose performance was supervised by a multi
discipline project management team.
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